1、有利于提升企业形象
1. It is conducive to enhance the corporate image
企业网站的作用更类似于企业在报纸和电视上所做的宣传企业本身及品牌的广告。
The function of the enterprise website is more similar to the advertising of the enterprise itself and its brand in newspapers and television.
2、可以全面详细地介绍企业及企业产品
2. It can introduce the enterprise and its products in a comprehensive and detailed way
企业网站的一个最基本的功能，就是能够全面、详细地介绍企业及企业产品。
One of the most basic functions of the enterprise website is to introduce the enterprise and its products in a comprehensive and detailed manner.
3、可以与客户保持密切联系
3. Can maintain close contact with customers
每当人们想知道某企业有什么产品、服务或新产品、服务，甚至只是想知道该企业有什么新闻时，他们就会习惯性的进入该企业的网址。
Whenever people want to know what products, services or new products and services an enterprise has, or even just want to know what news the enterprise has, they will habitually enter the website of the enterprise.
4、可以与潜在客户建立商业联系
4. Can establish business contacts with potential customers
这是企业网站最重要的功能之一，也是为什么那么多企业非常重视网站建设的根本原因。
This is one of the most important functions of enterprise websites and the fundamental reason why so many enterprises attach great importance to website construction.
5、提高了企业的工作效率
5. It improves the work efficiency of the enterprise
比如内部新闻通告，订货管理，客户管理，采购管理，员工管理等等许多繁杂的工作都可以在互联网和局域网上很轻松地完成，方便企业的网络化管理。
For example, many complicated tasks such as internal news announcement, order management, customer management, procurement management, employee management and so on can be easily completed on the Internet and LAN to facilitate the networked management of enterprises.
6、可以利用网站及时得到客户反馈的信息
6. You can use the website to get customer feedback in time